CRO-Optimised Button Showcase

10 radically different button designs, each a fundamentally different visual approach backed by CRO research. Plus composable add-ons below.

10 Button Designs

1

Solid Dark Slab

CRO: Sharp edges = authority/seriousness; uppercase serif = luxury print ads.

"Value My Gold" "Start Here"
2

Gold Gradient Pill

CRO: Pill shape = friendly/approachable; gradient = eye-catching premium.

"Get My Offer" "Sell Now, It's Free"
3

Ghost Outline (Luxury Minimal)

CRO: Minimalism = high-end fashion/jewelry aesthetic; fill-on-hover rewards interaction.

"See How It Works" "Learn More"
4

Full-Width Banner Button

CRO: Impossible to miss; left-aligned text reads like a heading; Fitts's law (massive target).

"Get an Instant Quote" "Ready to Sell? Tap Here"
5

Animated Shimmer

CRO: Motion captures peripheral attention; shimmer = precious metal association.

"Limited Availability" "Reserve Your Spot"
6

Elevated Card Button

CRO: Card-like affordance feels clickable; elevation change = tangible feedback; white = clean/trustworthy.

"Get Your Free Valuation" "Talk to an Expert"
7

Serif Italic Statement

CRO: Breaks button convention, feels editorial; serif italic = luxury (Vogue, Robb Report); disarming = lowers resistance.

"Begin your journey" "See your valuation"
8

Two-Tone Split

CRO: Visual novelty stands out; split creates directional momentum; icon block = "go" signal.

"Sell Gold" "Begin Now"
9

Micro-Interaction Ripple

CRO: Tactile feedback confirms the click registered; reduces "did I click it?" anxiety; satisfying interaction.

"Get My Offer" "Submit Enquiry"
10

Floating Sticky Bar

CRO: Persistent CTA captures peak-intent moments; always available; blur = modern/premium.

Scroll down; the sticky CTA appears at the bottom of the viewport.

"Get a Free Quote Now" "Sell Your Gold Today"

CRO Add-Ons

Composable extras that can be combined with any of the 10 button designs above.

Add-on A: Social Proof Stars

Star ratings increase CTR 17–25% (Baymard Institute).

Rated 4.9/5 by 500+ sellers

Add-on B: Urgency Badge

Scarcity framing increases conversions 9–15% when credible.

Only 3 spots left today

Add-on C: Split / Decoy Link

Decoy option captures hesitant users; reduces bounce by giving an alternative path.

Not ready? See how it works

Add-on D: Trust Signals Row

Trust badges near CTA reduce purchase anxiety (Baymard checkout usability studies).

Insured Immediate Payment No Fees

Add-on E: Directional Arrow Icon

Directional cues create visual momentum; eye-tracking shows arrows guide fixation.

Proud accredited member of the Jewellery Council of South Africa

Jewellery Council of South Africa EGL South AfricaGIA, Gemological Institute of AmericaFICA Compliant, Accountable InstitutionLicensed Second-Hand Goods Dealer

How It Works

01

Get in Touch

Fill out a quote form, call or WhatsApp us to tell us what you'd like to sell.

02

Schedule a Visit / Arrange Collection

Schedule a same-day or convenient future appointment at our nearest store for a free evaluation with no obligation to sell. We can also arrange to collect your items from anywhere in South Africa at no cost to you, with full insurance for transit.

03

Meet With an Expert to Receive an Offer

Our experts review your items and present a purchase offer within minutes. With no fees or commissions, and a promise to beat any written quote, our price guarantee ensures you get the best deal.

04

Instant Payment

If you accept the purchase offer, you will receive immediate payment and leave with your cash in hand.

Why GoldTrust

With decades of combined industry experience, the team behind GoldTrust has shaped the company into one of South Africa's leading gold traders. What started as a cherished family business now stands as a symbol of trust and opportunity in the gold market.

We believe every piece of gold tucked away in your drawer is not just a forgotten trinket. It's a ticket to your next big break. Whether you're aiming for financial freedom, chasing a dream that's always felt just a bit out of reach, or simply looking to declutter your space and your mind, we're on a mission to help you convert those shiny mementos into milestones.

Our foundation is built on integrity, competitive pricing, and unparalleled service, mirroring our family's values. We stand behind our pricing guarantee, ensuring that every transaction is transparent, fair, and beneficial to our clients. Backed by over 700 five-star reviews, we are committed to excellence in every aspect of our service.

Over 4,900 South Africans Trust Us With Their Gold

Jackie Naude review on Google: What I thought may be a daunting task turned out to be an absolutely amazing experience. Nikita de Beer from the Menlyn Maine branch came to my house and was absolutely phenomenal. She immediately made me feel at ease, explained the process, and was super friendly and professional. Payment was immediate. Thank you GoldTrust, but more so Nikita. I will definitely use your services again and will be recommending you to family and friends.
What I thought may be a daunting task turned out to be an absolutely amazing experience. Nikita de Beer from the Menlyn Maine branch came to my house and was absolutely phenomenal. She immediately made me feel at ease, explained the process, and was super friendly and professional. Payment was immediate. Thank you GoldTrust, but more so Nikita. I will definitely use your services again and will be recommending you to family and friends.
Kathy Randall review on Google: What an amazing experience today. Mike was friendly and efficient, and Erin and I are extremely happy with his service and the trust we now have in Gold Trust. I cannot recommend them enough. Don't bother going anywhere else. Mike at the Cape Town branch is incredible.
What an amazing experience today. Mike was friendly and efficient, and Erin and I are extremely happy with his service and the trust we now have in Gold Trust. I cannot recommend them enough. Don't bother going anywhere else. Mike at the Cape Town branch is incredible.
Laura Niermann review on Google: I had a very happy experience. I was not expecting to get much for my few pieces, but when the consultant showed me the price, I was gobsmacked. It was well worth the visit, and the Lindt chocolate was the cherry on top. Thank you for making my day.
I had a very happy experience. I was not expecting to get much for my few pieces, but when the consultant showed me the price, I was gobsmacked. It was well worth the visit, and the Lindt chocolate was the cherry on top. Thank you for making my day.
Leanne Stevenson review on Google: Like most who see these ads on Instagram, I was dubious. However, I was so wrong, they were the complete opposite. Kind, caring, stunning offices. My consultant was Ashley. She settled my nerves and was fantastic. I really thought I had a bag of old stuff, but to my great surprise they were worth way more than I could ever have expected. If you have gold items you don't use, please see Gold Trust. They are the best, and I'm one extremely happy customer.
Like most who see these ads on Instagram, I was dubious. However, I was so wrong, they were the complete opposite. Kind, caring, stunning offices. My consultant was Ashley. She settled my nerves and was fantastic. I really thought I had a bag of old stuff, but to my great surprise they were worth way more than I could ever have expected. If you have gold items you don't use, please see Gold Trust. They are the best, and I'm one extremely happy customer.
Michael McLellan review on Google: Pam and the team at Gold Trust George were absolutely incredible. Pam is a wonder to deal with: so kind, transparent, and reassuring every step of the way. She made what could have been a stressful process feel easy and even enjoyable. It genuinely felt like I was in good hands from start to finish. I'm so grateful for the experience and wouldn't hesitate to recommend them.
Pam and the team at Gold Trust George were absolutely incredible. Pam is a wonder to deal with: so kind, transparent, and reassuring every step of the way. She made what could have been a stressful process feel easy and even enjoyable. It genuinely felt like I was in good hands from start to finish. I'm so grateful for the experience and wouldn't hesitate to recommend them.
Michelle review on Google: Took in some gold bangles and a ring on behalf of my dad. Dealt with Michael at the V&A Waterfront branch. Excellent, prompt and professional service, and offered over R7k more than a local jeweller in my area. Paid into the bank account with immediate clearance. Highly, highly recommended.
Took in some gold bangles and a ring on behalf of my dad. Dealt with Michael at the V&A Waterfront branch. Excellent, prompt and professional service, and offered over R7k more than a local jeweller in my area. Paid into the bank account with immediate clearance. Highly, highly recommended.
Kyle Buitendag review on Google: Still trying to grasp what just happened. Had some excess gold items that my wife and I have not used or worn in many years. Little things like gold bands, toe rings and bracelets. Thought at best it was worth maybe R15k. They did the appraisal on each item in front of me and made me an offer of over R27k. A few minutes to do the paperwork, and in that time, the funds were transferred into my account. Nikita, you are an absolute pleasure to work with. Thank you for exceptional service. I cannot imagine I will use anyone else.
Still trying to grasp what just happened. Had some excess gold items that my wife and I have not used or worn in many years. Little things like gold bands, toe rings and bracelets. Thought at best it was worth maybe R15k. They did the appraisal on each item in front of me and made me an offer of over R27k. A few minutes to do the paperwork, and in that time, the funds were transferred into my account. Nikita, you are an absolute pleasure to work with. Thank you for exceptional service. I cannot imagine I will use anyone else.
Denisha Pillay review on Google: Excellent service. We were greeted by Shaun who was warm and welcoming and talked us through the entire process. An overall wonderful experience and would highly recommend.
Excellent service. We were greeted by Shaun who was warm and welcoming and talked us through the entire process. An overall wonderful experience and would highly recommend.
Duran Naicker review on Google: From the moment I walked in, treated me with courtesy and respect, making me feel comfortable and valued. Their professionalism was evident throughout the process. Everything was explained clearly and I felt confident in the transparency of the evaluation. I would highly recommend to anyone looking for a trustworthy and professional gold buying service.
From the moment I walked in, treated me with courtesy and respect, making me feel comfortable and valued. Their professionalism was evident throughout the process. Everything was explained clearly and I felt confident in the transparency of the evaluation. I would highly recommend to anyone looking for a trustworthy and professional gold buying service.
Ayesha Tovey review on Google: This was a wonderful experience. I did not have much of value, or so I thought. Gold Trust sent the courier to me and 2 days later I got a fantastic quote. It was worth every nerve whilst the parcel was in transit. Thank you to Daniel and Ray for the wonderful experience. Nice addition to my little pension. Thank you all at Gold Trust.
This was a wonderful experience. I did not have much of value, or so I thought. Gold Trust sent the courier to me and 2 days later I got a fantastic quote. It was worth every nerve whilst the parcel was in transit. Thank you to Daniel and Ray for the wonderful experience. Nice addition to my little pension. Thank you all at Gold Trust.
Rajan Pillay review on Google: Mandy at the Cresta Branch was thoroughly professional, explained the evaluation process, we received a good evaluation in comparison to other dealers. Monies was immediately transferred to our accounts and the whole process was quick and easy.
Mandy at the Cresta Branch was thoroughly professional, explained the evaluation process, we received a good evaluation in comparison to other dealers. Monies was immediately transferred to our accounts and the whole process was quick and easy.
Viloshnee Reddy review on Google: It was a pleasure to deal with Nikita at the Menlyn Maine office, from the first phone call until everything was finalised. She was so kind, friendly and patient and made sure she explained everything throughout the process. Payment was also efficient and we received the money in our account within minutes of the transaction being processed. Will definitely deal with Nikita and Goldtrust again.
It was a pleasure to deal with Nikita at the Menlyn Maine office, from the first phone call until everything was finalised. She was so kind, friendly and patient and made sure she explained everything throughout the process. Payment was also efficient and we received the money in our account within minutes of the transaction being processed. Will definitely deal with Nikita and Goldtrust again.
Cecil Van Zyl review on Facebook: Thank you very much. I appreciate it. God bless you.
Thank you very much. I appreciate it. God bless you.
Saras Sivlal review on Facebook: Thank you Gold Trust for your excellent service and professionalism.
Thank you Gold Trust for your excellent service and professionalism.
Hennie En Magda Jacobs review on Facebook: Nico and Daniel were outstanding to work with, they were both professional and really made me feel safe and secure. They gave me the best price and made the whole process easy. Thank you so much for your excellent service. This is definitely as your name trust with gold. Gold Trust.
Nico and Daniel were outstanding to work with, they were both professional and really made me feel safe and secure. They gave me the best price and made the whole process easy. Thank you so much for your excellent service. This is definitely as your name trust with gold. Gold Trust.
Alet Bekker review on Facebook: I can recommend Gold Trust as I sold all of my jewellery to them. And they are very professional.
I can recommend Gold Trust as I sold all of my jewellery to them. And they are very professional.
Linda Taljaard review on Facebook: Me too. Visited them today. Sold all my gold jewellery and left with the money reflecting in my account - very professional.
Me too. Visited them today. Sold all my gold jewellery and left with the money reflecting in my account - very professional.
Freddy Ehrke review on Trustpilot: Amazing Experience. Your professional approach made us feel valued and comfortable. In spite of the FNB Technical Difficulty that was experienced with the EFT payment, we were kept in the loop and we felt satisfied. I will recommend Goldtrust to any person who would want to do business.
Amazing Experience. Your professional approach made us feel valued and comfortable. In spite of the FNB Technical Difficulty that was experienced with the EFT payment, we were kept in the loop and we felt satisfied. I will recommend Goldtrust to any person who would want to do business.
Saskia Schuttenberg review on Trustpilot: Wonderful. A completely seamless process and the most knowledgeable and friendly assistance right from the get go. Would highly recommend using them!
Wonderful. A completely seamless process and the most knowledgeable and friendly assistance right from the get go. Would highly recommend using them!
Michael Duly review on Trustpilot: Very impressed. The entire process was simple, seamless, and professional. All members of the team were friendly and I was kept informed throughout the process. Best of all, the offer was very competitive and payment was instant. Very impressed.
Very impressed. The entire process was simple, seamless, and professional. All members of the team were friendly and I was kept informed throughout the process. Best of all, the offer was very competitive and payment was instant. Very impressed.
Varuschka Ramphal review on Trustpilot: Was super impressed with the tech they have on site, and the security is proper. Warm welcome and great service. Thank you so much. Will be back.
Was super impressed with the tech they have on site, and the security is proper. Warm welcome and great service. Thank you so much. Will be back.
Jayme Lee Moodley review on Trustpilot: The team were professional, friendly and kind. They took care of my items and gave me a good price. The office is neat and in a calm setting. Both Nico and Mandy were very helpful.
The team were professional, friendly and kind. They took care of my items and gave me a good price. The office is neat and in a calm setting. Both Nico and Mandy were very helpful.
Veneshini Naicker review on Trustpilot: Wonderful Service. Thank you Mandy, Daniel and team awesome service.
Wonderful Service. Thank you Mandy, Daniel and team awesome service.
Colette Lotz review on Trustpilot: Excellent experience. Mandy has been super helpful and I am very impressed with her service. She was incredibly fast and made the process smooth and hassle-free. I made use of their courier option without any cost. Thanks again, Mandy!
Excellent experience. Mandy has been super helpful and I am very impressed with her service. She was incredibly fast and made the process smooth and hassle-free. I made use of their courier option without any cost. Thanks again, Mandy!

Four guarantees. In writing.

01

Best Price Guarantee

Bring a written quote from any licensed dealer. We beat it.

  • 02

    No Obligation

    Hear the offer first. Decide second. Nothing signed until you say so.

  • 03

    Tested in Front of You

    We weigh and test everything where you can see it.

  • 04

    Instant EFT

    Payment in your account before you leave. Not end of day.

Visit Us

9 Locations Across South Africa

Tap a location to book a free valuation, use our free insured courier from anywhere in SA, or request a home visit (subject to availability).

Can't visit? We come to you.

Get a Free Valuation