GoldTrust

GoldTrust Privacy & POPI Policy

Our practices around the collection, use, and protection of your personal information through goldtrust.co.za.

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Introduction

Welcome to GoldTrust. This Privacy & POPI Policy outlines our practices regarding the collection, use, and protection of your personal information through our website located at goldtrust.co.za (“the Site”). GoldTrust, referred to as “we,” “us,” or “our,” is committed to respecting your privacy and ensuring the secure and lawful processing of your personal data. GoldTrust is a trading name of Seventeen Ventures (PTY) Ltd, enterprise number 2024 / 453185 / 07.

Summary

The GoldTrust offerings include:

  • Access to and use of the Site for information and inquiries about our gold buying services.
  • Submission of personal details through contact forms for the purpose of scheduling appointments or inquiries related to gold trading.
  • Participation in any related services we offer (collectively, “GoldTrust Offerings”).

By accessing the Site and utilizing GoldTrust Offerings, you acknowledge and agree to the terms outlined in this Privacy & POPI Policy.

Personal Information Collected

We collect personal information that you voluntarily provide via our Site, which may include:

  • Your full name and contact information (email address, phone number).
  • Any other information you choose to provide related to your inquiries or services requested.

We also automatically collect the following personal information when you submit an enquiry through our Site:

  • Your IP address and approximate location derived from it (country, city, region, postal code, and coordinates).
  • Technical signals such as browser type, device type, and the page you submitted from.

We rely on legitimate interest as the legal basis for processing this automatically-collected information, used for fraud prevention, routing your enquiry to the right specialist, and protecting the integrity of our Site.

We assign your browser a random visitor identifier on first visit so we can recognise return visits and link your enquiry to the pages you viewed beforehand. This identifier is retained for up to 24 months from your last visit, after which it is regenerated on your next visit. It is stored locally in your browser and is not used for any purpose other than improving and securing the services described in this policy.

Use of Personal Information

Your personal information is used to:

  • Process and respond to your inquiries.
  • Schedule appointments for gold buying services.
  • Improve and secure the Site.
  • Detect and prevent fraudulent enquiries, including matching your stated location against the location associated with your IP address.
  • Route your enquiry to the specialist or branch nearest to you.
  • Comply with legal and regulatory obligations.

We may also use your information to contact you about other offerings that may be of interest, subject to your consent where required.

Sharing and Disclosure of Personal Information

We do not sell, rent, or lease your personal information to third parties. Information may be shared with service providers to facilitate our services, comply with legal requirements, or in the context of business transactions such as mergers or acquisitions. Any third-party service providers will be obligated to protect the confidentiality of your information.

Security Measures

We implement robust security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Despite our efforts, no security measures are impenetrable, and we cannot guarantee the absolute security of your information.

Your Rights

You have the right to access, correct, or delete your personal information, as well as to object to its processing. Requests can be made by contacting us directly.

International Transfer of Personal Information

If you are visiting the Site from a country other than the country in which our servers are located, your communications with us may result in the transfer of personal information across international boundaries. By visiting the Site and/or otherwise communicating electronically with us, you consent to such transfers. Even if your jurisdiction does not have the same privacy laws as the jurisdiction where our servers are located, we will treat your information as subject to the protections described in this Privacy Policy.

Non-Personal Information Collection and Use

Browser and Technical Signals

At GoldTrust, we gather technical information about your device and session when you interact with our Site, including the type of browser you use (e.g., Safari, Chrome, Internet Explorer), your operating system (e.g., Windows, iOS), and the domain name of your Internet service provider (e.g., Vodacom, MTN). This information aids us in enhancing the design, content, and overall user experience of our Site, and in analysing the overall usage trends of our offerings.

Note that under POPIA, your IP address and the geographic information derived from it qualify as personal information. Those signals are described under “Personal Information Collected” above and are processed under the legitimate-interest legal basis described there.

Cookies

Our Site utilizes cookies and/or gif files (collectively, “Cookies”) to assign an anonymous, unique identifier to your computer or device. Cookies, which are small data files stored on your hard drive, contain non-personally identifiable information but are crucial for enhancing your experience on our Site. They enable us to store user preferences and track site usage trends, such as which pages are visited and the duration of those visits. While most Internet browsers accept Cookies by default, you have the option to set your browser to refuse all Cookies or to alert you when a Cookie is being sent. Note, however, that rejecting Cookies may limit your ability to use certain functionalities of our Site. We may retain Cookie data indefinitely to support the continuous improvement of our offerings.

Behavioral and Cross Device Tracking

GoldTrust does not engage in behavioral tracking or use tracking technology (e.g., pixels) to monitor your activities on our Site or collect information through such technologies. Additionally, we do not track your usage of our Site across different devices, such as personal computers and mobile devices. Our commitment is to respect your privacy and preferences without compromising the quality of our services.

Aggregate Data

We reserve the right to transfer and/or sell aggregate or group data about our users for lawful purposes. This data represents the demographics, usage patterns, and other characteristics of GoldTrust users as a collective group, without revealing any personally identifiable information. The purpose of sharing aggregate data is to analyze trends, administer the Site, track users’ movements around the Site, and gather demographic information about our user base as a whole, thereby allowing us to improve our offerings and services.

Minors

Visitors under eighteen (18) years of age are not permitted to use and/or submit their personal information at the Site. GoldTrust does not knowingly solicit or collect information from visitors under eighteen (18) years of age. If we become aware of any personal information collected from a minor without verifiable parental consent, we will take steps to remove such information promptly.

Protection of Personal Information (POPI) Compliance

GoldTrust is committed to complying with the Protection of Personal Information Act, 2013 (POPIA) of South Africa, which sets forth the legal standards for the processing of personal information. We recognize the importance of privacy and are dedicated to protecting our clients’ personal information in adherence to the following principles outlined in POPIA:

Accountability

We take responsibility for all personal information in our possession, ensuring compliance with the principles of POPIA through the appointment of a dedicated Information Officer who oversees compliance and protection practices.

Processing Limitation

Personal information is processed lawfully, minimally, and in a manner that is compatible with the purposes for which it is collected. We ensure that data collection is relevant and not excessive, obtaining explicit consent from individuals where necessary.

Purpose Specification

GoldTrust collects personal information solely for explicitly defined and legitimate purposes related to our services. These purposes are communicated to individuals at the time of collection, and data is not used in a way that deviates from these stated purposes without further consent.

Further Processing Limitation

Any further processing of personal information will be compatible with the purpose for which it was initially collected. We ensure transparency with data subjects regarding any additional processing, obtaining consent as required by law.

Information Quality

We take reasonable steps to ensure that personal information is complete, accurate, not misleading, and updated when necessary. Ensuring the quality of the information we process is paramount to providing our services effectively.

Openness

Transparency with our clients is critical. GoldTrust maintains documentation of all personal information processing activities and makes this information available to data subjects upon request. Our Privacy & POPI Policy is accessible, providing clear guidance on our practices.

Security Safeguards

GoldTrust implements rigorous security measures to safeguard personal information against loss, damage, unauthorized access, or disclosure. We employ suitable technical and organizational measures to ensure the confidentiality and integrity of personal data, including encryption, access controls, secure storage, and breach response protocols.

Data Subject Participation

Individuals have the right to access their personal information held by GoldTrust, request correction or deletion, and object to the processing of their data. We provide mechanisms for data subjects to exercise these rights efficiently and transparently.

GoldTrust is committed to upholding these principles to ensure that the personal information of our clients and site visitors is processed in alignment with the highest standards of privacy and data protection.

Changes to This Privacy & POPI Policy

We reserve the right to update or modify this policy at any time. Changes will be communicated through the Site or via email, ensuring you are informed of any significant amendments to how we process your personal information.

Contact Us

For questions or concerns regarding this policy or your personal information, please contact our appointed Information Officer:

  • Name: Daniel
  • Email: sales@goldtrust.co.za
  • Phone: 076-231-1484
Meg Steyn

Meg Steyn

Senior Gold Buyer & Valuer

Last updated:

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Proud accredited member of the Jewellery Council of South Africa

Jewellery Council of South Africa EGL South AfricaGIA, Gemological Institute of AmericaFICA Compliant, Accountable InstitutionLicensed Second-Hand Goods Dealer

How It Works

01

Get in Touch

Fill out a quote form, call or WhatsApp us to tell us what you'd like to sell.

02

Schedule a Visit / Arrange Collection

Schedule a same-day or convenient future appointment at our nearest store for a free evaluation with no obligation to sell. We can also arrange to collect your items from anywhere in South Africa at no cost to you, with full insurance for transit.

03

Meet With an Expert to Receive an Offer

Our experts review your items and present a purchase offer within minutes. With no fees or commissions, and a promise to beat any written quote, our price guarantee ensures you get the best deal.

04

Instant Payment

If you accept the purchase offer, you will receive immediate payment and leave with your cash in hand.

Why GoldTrust

With decades of combined industry experience, the team behind GoldTrust has shaped the company into one of South Africa's leading gold traders. What started as a cherished family business now stands as a symbol of trust and opportunity in the gold market.

We believe every piece of gold tucked away in your drawer is not just a forgotten trinket. It's a ticket to your next big break. Whether you're aiming for financial freedom, chasing a dream that's always felt just a bit out of reach, or simply looking to declutter your space and your mind, we're on a mission to help you convert those shiny mementos into milestones.

Our foundation is built on integrity, competitive pricing, and unparalleled service, mirroring our family's values. We stand behind our pricing guarantee, ensuring that every transaction is transparent, fair, and beneficial to our clients. Backed by over 700 five-star reviews, we are committed to excellence in every aspect of our service.

Over 4,900 South Africans Trust Us With Their Gold

Jackie Naude review on Google: What I thought may be a daunting task turned out to be an absolutely amazing experience. Nikita de Beer from the Menlyn Maine branch came to my house and was absolutely phenomenal. She immediately made me feel at ease, explained the process, and was super friendly and professional. Payment was immediate. Thank you GoldTrust, but more so Nikita. I will definitely use your services again and will be recommending you to family and friends.
What I thought may be a daunting task turned out to be an absolutely amazing experience. Nikita de Beer from the Menlyn Maine branch came to my house and was absolutely phenomenal. She immediately made me feel at ease, explained the process, and was super friendly and professional. Payment was immediate. Thank you GoldTrust, but more so Nikita. I will definitely use your services again and will be recommending you to family and friends.
Kathy Randall review on Google: What an amazing experience today. Mike was friendly and efficient, and Erin and I are extremely happy with his service and the trust we now have in Gold Trust. I cannot recommend them enough. Don't bother going anywhere else. Mike at the Cape Town branch is incredible.
What an amazing experience today. Mike was friendly and efficient, and Erin and I are extremely happy with his service and the trust we now have in Gold Trust. I cannot recommend them enough. Don't bother going anywhere else. Mike at the Cape Town branch is incredible.
Laura Niermann review on Google: I had a very happy experience. I was not expecting to get much for my few pieces, but when the consultant showed me the price, I was gobsmacked. It was well worth the visit, and the Lindt chocolate was the cherry on top. Thank you for making my day.
I had a very happy experience. I was not expecting to get much for my few pieces, but when the consultant showed me the price, I was gobsmacked. It was well worth the visit, and the Lindt chocolate was the cherry on top. Thank you for making my day.
Leanne Stevenson review on Google: Like most who see these ads on Instagram, I was dubious. However, I was so wrong, they were the complete opposite. Kind, caring, stunning offices. My consultant was Ashley. She settled my nerves and was fantastic. I really thought I had a bag of old stuff, but to my great surprise they were worth way more than I could ever have expected. If you have gold items you don't use, please see Gold Trust. They are the best, and I'm one extremely happy customer.
Like most who see these ads on Instagram, I was dubious. However, I was so wrong, they were the complete opposite. Kind, caring, stunning offices. My consultant was Ashley. She settled my nerves and was fantastic. I really thought I had a bag of old stuff, but to my great surprise they were worth way more than I could ever have expected. If you have gold items you don't use, please see Gold Trust. They are the best, and I'm one extremely happy customer.
Michael McLellan review on Google: Pam and the team at Gold Trust George were absolutely incredible. Pam is a wonder to deal with: so kind, transparent, and reassuring every step of the way. She made what could have been a stressful process feel easy and even enjoyable. It genuinely felt like I was in good hands from start to finish. I'm so grateful for the experience and wouldn't hesitate to recommend them.
Pam and the team at Gold Trust George were absolutely incredible. Pam is a wonder to deal with: so kind, transparent, and reassuring every step of the way. She made what could have been a stressful process feel easy and even enjoyable. It genuinely felt like I was in good hands from start to finish. I'm so grateful for the experience and wouldn't hesitate to recommend them.
Michelle review on Google: Took in some gold bangles and a ring on behalf of my dad. Dealt with Michael at the V&A Waterfront branch. Excellent, prompt and professional service, and offered over R7k more than a local jeweller in my area. Paid into the bank account with immediate clearance. Highly, highly recommended.
Took in some gold bangles and a ring on behalf of my dad. Dealt with Michael at the V&A Waterfront branch. Excellent, prompt and professional service, and offered over R7k more than a local jeweller in my area. Paid into the bank account with immediate clearance. Highly, highly recommended.
Kyle Buitendag review on Google: Still trying to grasp what just happened. Had some excess gold items that my wife and I have not used or worn in many years. Little things like gold bands, toe rings and bracelets. Thought at best it was worth maybe R15k. They did the appraisal on each item in front of me and made me an offer of over R27k. A few minutes to do the paperwork, and in that time, the funds were transferred into my account. Nikita, you are an absolute pleasure to work with. Thank you for exceptional service. I cannot imagine I will use anyone else.
Still trying to grasp what just happened. Had some excess gold items that my wife and I have not used or worn in many years. Little things like gold bands, toe rings and bracelets. Thought at best it was worth maybe R15k. They did the appraisal on each item in front of me and made me an offer of over R27k. A few minutes to do the paperwork, and in that time, the funds were transferred into my account. Nikita, you are an absolute pleasure to work with. Thank you for exceptional service. I cannot imagine I will use anyone else.
Denisha Pillay review on Google: Excellent service. We were greeted by Shaun who was warm and welcoming and talked us through the entire process. An overall wonderful experience and would highly recommend.
Excellent service. We were greeted by Shaun who was warm and welcoming and talked us through the entire process. An overall wonderful experience and would highly recommend.
Duran Naicker review on Google: From the moment I walked in, treated me with courtesy and respect, making me feel comfortable and valued. Their professionalism was evident throughout the process. Everything was explained clearly and I felt confident in the transparency of the evaluation. I would highly recommend to anyone looking for a trustworthy and professional gold buying service.
From the moment I walked in, treated me with courtesy and respect, making me feel comfortable and valued. Their professionalism was evident throughout the process. Everything was explained clearly and I felt confident in the transparency of the evaluation. I would highly recommend to anyone looking for a trustworthy and professional gold buying service.
Ayesha Tovey review on Google: This was a wonderful experience. I did not have much of value, or so I thought. Gold Trust sent the courier to me and 2 days later I got a fantastic quote. It was worth every nerve whilst the parcel was in transit. Thank you to Daniel and Ray for the wonderful experience. Nice addition to my little pension. Thank you all at Gold Trust.
This was a wonderful experience. I did not have much of value, or so I thought. Gold Trust sent the courier to me and 2 days later I got a fantastic quote. It was worth every nerve whilst the parcel was in transit. Thank you to Daniel and Ray for the wonderful experience. Nice addition to my little pension. Thank you all at Gold Trust.
Rajan Pillay review on Google: Mandy at the Cresta Branch was thoroughly professional, explained the evaluation process, we received a good evaluation in comparison to other dealers. Monies was immediately transferred to our accounts and the whole process was quick and easy.
Mandy at the Cresta Branch was thoroughly professional, explained the evaluation process, we received a good evaluation in comparison to other dealers. Monies was immediately transferred to our accounts and the whole process was quick and easy.
Viloshnee Reddy review on Google: It was a pleasure to deal with Nikita at the Menlyn Maine office, from the first phone call until everything was finalised. She was so kind, friendly and patient and made sure she explained everything throughout the process. Payment was also efficient and we received the money in our account within minutes of the transaction being processed. Will definitely deal with Nikita and Goldtrust again.
It was a pleasure to deal with Nikita at the Menlyn Maine office, from the first phone call until everything was finalised. She was so kind, friendly and patient and made sure she explained everything throughout the process. Payment was also efficient and we received the money in our account within minutes of the transaction being processed. Will definitely deal with Nikita and Goldtrust again.
Cecil Van Zyl review on Facebook: Thank you very much. I appreciate it. God bless you.
Thank you very much. I appreciate it. God bless you.
Saras Sivlal review on Facebook: Thank you Gold Trust for your excellent service and professionalism.
Thank you Gold Trust for your excellent service and professionalism.
Hennie En Magda Jacobs review on Facebook: Nico and Daniel were outstanding to work with, they were both professional and really made me feel safe and secure. They gave me the best price and made the whole process easy. Thank you so much for your excellent service. This is definitely as your name trust with gold. Gold Trust.
Nico and Daniel were outstanding to work with, they were both professional and really made me feel safe and secure. They gave me the best price and made the whole process easy. Thank you so much for your excellent service. This is definitely as your name trust with gold. Gold Trust.
Alet Bekker review on Facebook: I can recommend Gold Trust as I sold all of my jewellery to them. And they are very professional.
I can recommend Gold Trust as I sold all of my jewellery to them. And they are very professional.
Linda Taljaard review on Facebook: Me too. Visited them today. Sold all my gold jewellery and left with the money reflecting in my account - very professional.
Me too. Visited them today. Sold all my gold jewellery and left with the money reflecting in my account - very professional.
Freddy Ehrke review on Trustpilot: Amazing Experience. Your professional approach made us feel valued and comfortable. In spite of the FNB Technical Difficulty that was experienced with the EFT payment, we were kept in the loop and we felt satisfied. I will recommend Goldtrust to any person who would want to do business.
Amazing Experience. Your professional approach made us feel valued and comfortable. In spite of the FNB Technical Difficulty that was experienced with the EFT payment, we were kept in the loop and we felt satisfied. I will recommend Goldtrust to any person who would want to do business.
Saskia Schuttenberg review on Trustpilot: Wonderful. A completely seamless process and the most knowledgeable and friendly assistance right from the get go. Would highly recommend using them!
Wonderful. A completely seamless process and the most knowledgeable and friendly assistance right from the get go. Would highly recommend using them!
Michael Duly review on Trustpilot: Very impressed. The entire process was simple, seamless, and professional. All members of the team were friendly and I was kept informed throughout the process. Best of all, the offer was very competitive and payment was instant. Very impressed.
Very impressed. The entire process was simple, seamless, and professional. All members of the team were friendly and I was kept informed throughout the process. Best of all, the offer was very competitive and payment was instant. Very impressed.
Varuschka Ramphal review on Trustpilot: Was super impressed with the tech they have on site, and the security is proper. Warm welcome and great service. Thank you so much. Will be back.
Was super impressed with the tech they have on site, and the security is proper. Warm welcome and great service. Thank you so much. Will be back.
Jayme Lee Moodley review on Trustpilot: The team were professional, friendly and kind. They took care of my items and gave me a good price. The office is neat and in a calm setting. Both Nico and Mandy were very helpful.
The team were professional, friendly and kind. They took care of my items and gave me a good price. The office is neat and in a calm setting. Both Nico and Mandy were very helpful.
Veneshini Naicker review on Trustpilot: Wonderful Service. Thank you Mandy, Daniel and team awesome service.
Wonderful Service. Thank you Mandy, Daniel and team awesome service.
Colette Lotz review on Trustpilot: Excellent experience. Mandy has been super helpful and I am very impressed with her service. She was incredibly fast and made the process smooth and hassle-free. I made use of their courier option without any cost. Thanks again, Mandy!
Excellent experience. Mandy has been super helpful and I am very impressed with her service. She was incredibly fast and made the process smooth and hassle-free. I made use of their courier option without any cost. Thanks again, Mandy!

Four guarantees. In writing.

01

Best Price Guarantee

Bring a written quote from any licensed dealer. We beat it.

  • 02

    No Obligation

    Hear the offer first. Decide second. Nothing signed until you say so.

  • 03

    Tested in Front of You

    We weigh and test everything where you can see it.

  • 04

    Instant EFT

    Payment in your account before you leave. Not end of day.

Related Pages

Sell Watches

Sell your luxury watch for the best price with free insured courier.

Locations

Find a GoldTrust location near you.

Resources

Guides, tools, and FAQs to help you sell your precious metals.

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Tap a location to book a free valuation, request a home visit (subject to availability), or use our free insured courier from anywhere in SA.

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