GoldTrust

Sell Your Gold in George

4,900+ happy customers
Licensed Trader Jewellery Council & SHGD Licensed
Instant Payment Paid before you leave
Get a Quote
Speak to an expert
Progress: 25%
Select an option
Takes 15 seconds, no obligation
Instant
Payment During Your Visit
Zero
Hidden Fees
In Front of You
Testing & Weighing
4.9★
Google Rating

Why Sell Gold in George?

The Garden Route attracts a particular kind of client: retirees who’ve come down from Gauteng, semigrated families settled here for a decade, holiday-home owners between Wilderness and Mossel Bay who keep meaning to do something about the box of jewellery in the safe but never quite have. The appointment we hold near George CBD is built around that pace. Unhurried, private, prepared for you alone, and short enough that you’ll be back on the N2 before the morning is out.

GoldTrust is a licensed second-hand goods dealer, registered high-value goods dealer, accountable institution, and Jewellery Council of South Africa member.

We serve George and the broader Garden Route corridor by appointment. Each piece is tested on the equipment in your line of sight, the offer is broken down before you decide anything, and instant EFT lands while we’re still at the table. If the offer doesn’t work for you, the gold goes home with you. No fee for the valuation.

For many Garden Route clients, the money from jewellery that has sat unworn for years unlocks something concrete: a holiday, a car deposit, breathing room. Whatever your reason for selling, the process here is the same. Transparent, unhurried, and sorted before we leave.

How It Works: Book, Visit, Test, Pay

Book. Reach us via the contact form on this page, WhatsApp, or phone. No commitment required at this stage. We’ll confirm your appointment time, and you’ll receive the details and directions once your booking is set. Changed your mind before we arrive? No problem. You can cancel any time.

Visit. We come to you at a time that suits your schedule, or you can arrange to visit our George office, whichever is more convenient. Either way, the appointment is private and one-on-one. Bring everything you’d like assessed, even items you’re not sure about.

Test. We test and weigh every item in front of you using professional equipment. We explain what we’re doing and what each result means. Nothing happens out of sight. No back rooms. No guesswork.

Pay. If you accept the offer, payment arrives in your account via EFT before we leave. Not later that day. Not the following morning. During the appointment. Zero hidden fees, zero deductions, zero surprises.

Our George Service Area

GoldTrust serves clients across George CBD, Heatherlands, and Blanco, as well as the wider Garden Route corridor from Mossel Bay in the west through Wilderness, Sedgefield, Knysna, and Plettenberg Bay in the east. We also cover Oudtshoorn and the Klein Karoo for clients on the other side of the Outeniqua Pass.

If you’re in George or anywhere along the Route, getting sorted is straightforward. For those closer to Knysna or Plettenberg Bay, our home-visit service means you don’t need to travel. For clients in more remote areas, our free insured courier option lets you send your items securely: we process everything within 24 hours of receipt and pay instantly.

Whether you’re near Garden Route Mall or further along the coast, the same process applies: private, transparent, and on your schedule.

Local Gold Market Notes for George

The Garden Route has a distinct character when it comes to gold. George sits at the gateway to a corridor that has attracted retirees and semigrants from across South Africa for decades. Many clients who contact us in George are working through estate collections accumulated over long lifetimes, often from Gauteng and the Cape Metro before their owners relocated. The pieces are frequently older, heavy, and well-made: chains, bangles, and Krugerrands that have not moved from a safe since the 1980s or 1990s.

Krugerrands are a consistent feature in George appointments. Clients along this stretch of the Western Cape often hold them as part of inherited or self-built collections from the pre-1994 era, when Krugerrands were a primary savings vehicle for many South African households. If you have coins alongside jewellery, bring them all. Our Krugerrand valuations follow the same process: tested in front of you, every result explained.

George also serves as the logistics hub for the wider Garden Route, which is why we structured our service to reach clients in Knysna, Plettenberg Bay, Wilderness, and Mossel Bay without requiring them to travel. The distances along the N2 are manageable for home visits, and the courier option covers anyone who prefers not to have us in their home.

Gold jewellery brought in from Garden Route estates tends to be a mix of 9ct and 18ct pieces, reflecting the buying habits of the Afrikaner and English-speaking communities who settled here. If you’re unsure what karat your pieces are, don’t worry. We test everything and explain the result before any offer is made.

Why Appointment-Only

Appointment-only is not a constraint we work around. It is the model we chose deliberately, because it is the only way to guarantee every client receives complete, undivided attention during a high-value transaction.

When you book with GoldTrust in George, your appointment is yours alone. No other clients, no queues, no interruptions. We have time to test every piece properly, explain every result clearly, and answer every question without rushing you. High-value transactions deserve that level of care, and a private consultation is the only setting that provides it. We confirm the address and directions once your appointment is set. Everything before that point is yours to consider at your own pace, with zero obligation.

For clients who sell their gold for the first time, that pace matters. For those selling silver jewellery or silverware, the same process applies. And for anyone considering platinum items, we assess those too, by appointment, with the same transparency.

You can read about all GoldTrust locations if you’d like to explore other options across the country, though for the Garden Route, George is your closest base.

Service Areas

George CBD Heatherlands Blanco Wilderness Sedgefield Hartenbos Mossel Bay Oudtshoorn Knysna Plettenberg Bay

Directions

GoldTrust serves George and the broader Garden Route through private appointments, home visits, and our free insured courier service. Contact us to arrange the most convenient option anywhere from Mossel Bay through to Plettenberg Bay.

Frequently Asked Questions

Other Western Cape Locations

Instant
Payment During Your Visit
Zero
Hidden Fees
In Front of You
Testing & Weighing
4.9★
Google Rating

Proud accredited member of the Jewellery Council of South Africa

How It Works

01

Get in Touch

Fill out a quote form, call or WhatsApp us to tell us what you'd like to sell.

02

Schedule a Visit / Arrange Collection

Schedule a same-day or convenient future appointment at our nearest store for a free evaluation with no obligation to sell. We can also arrange to collect your items from anywhere in South Africa at no cost to you, with full insurance for transit.

03

Meet With an Expert to Receive an Offer

Our experts review your items and present a purchase offer within minutes. With no fees or commissions, and a promise to beat any written quote, our price guarantee ensures you get the best deal.

04

Instant Payment

If you accept the purchase offer, you will receive immediate payment and leave with your cash in hand.

Why GoldTrust

With decades of combined industry experience, the team behind GoldTrust has shaped the company into one of South Africa's leading gold traders. What started as a cherished family business now stands as a symbol of trust and opportunity in the gold market.

We believe every piece of gold tucked away in your drawer is not just a forgotten trinket. It's a ticket to your next big break. Whether you're aiming for financial freedom, chasing a dream that's always felt just a bit out of reach, or simply looking to declutter your space and your mind, we're on a mission to help you convert those shiny mementos into milestones.

Our foundation is built on integrity, competitive pricing, and unparalleled service, mirroring our family's values. We stand behind our pricing guarantee, ensuring that every transaction is transparent, fair, and beneficial to our clients. Backed by over 700 five-star reviews, we are committed to excellence in every aspect of our service.

Over 4,900 South Africans Trust Us With Their Gold

Jackie Naude review on Google: What I thought may be a daunting task turned out to be an absolutely amazing experience. Nikita de Beer from the Menlyn Maine branch came to my house and was absolutely phenomenal. She immediately made me feel at ease, explained the process, and was super friendly and professional. Payment was immediate. Thank you GoldTrust, but more so Nikita. I will definitely use your services again and will be recommending you to family and friends.
What I thought may be a daunting task turned out to be an absolutely amazing experience. Nikita de Beer from the Menlyn Maine branch came to my house and was absolutely phenomenal. She immediately made me feel at ease, explained the process, and was super friendly and professional. Payment was immediate. Thank you GoldTrust, but more so Nikita. I will definitely use your services again and will be recommending you to family and friends.
Kathy Randall review on Google: What an amazing experience today. Mike was friendly and efficient, and Erin and I are extremely happy with his service and the trust we now have in Gold Trust. I cannot recommend them enough. Don't bother going anywhere else. Mike at the Cape Town branch is incredible.
What an amazing experience today. Mike was friendly and efficient, and Erin and I are extremely happy with his service and the trust we now have in Gold Trust. I cannot recommend them enough. Don't bother going anywhere else. Mike at the Cape Town branch is incredible.
Laura Niermann review on Google: I had a very happy experience. I was not expecting to get much for my few pieces, but when the consultant showed me the price, I was gobsmacked. It was well worth the visit, and the Lindt chocolate was the cherry on top. Thank you for making my day.
I had a very happy experience. I was not expecting to get much for my few pieces, but when the consultant showed me the price, I was gobsmacked. It was well worth the visit, and the Lindt chocolate was the cherry on top. Thank you for making my day.
Leanne Stevenson review on Google: Like most who see these ads on Instagram, I was dubious. However, I was so wrong, they were the complete opposite. Kind, caring, stunning offices. My consultant was Ashley. She settled my nerves and was fantastic. I really thought I had a bag of old stuff, but to my great surprise they were worth way more than I could ever have expected. If you have gold items you don't use, please see Gold Trust. They are the best, and I'm one extremely happy customer.
Like most who see these ads on Instagram, I was dubious. However, I was so wrong, they were the complete opposite. Kind, caring, stunning offices. My consultant was Ashley. She settled my nerves and was fantastic. I really thought I had a bag of old stuff, but to my great surprise they were worth way more than I could ever have expected. If you have gold items you don't use, please see Gold Trust. They are the best, and I'm one extremely happy customer.
Michael McLellan review on Google: Pam and the team at Gold Trust George were absolutely incredible. Pam is a wonder to deal with: so kind, transparent, and reassuring every step of the way. She made what could have been a stressful process feel easy and even enjoyable. It genuinely felt like I was in good hands from start to finish. I'm so grateful for the experience and wouldn't hesitate to recommend them.
Pam and the team at Gold Trust George were absolutely incredible. Pam is a wonder to deal with: so kind, transparent, and reassuring every step of the way. She made what could have been a stressful process feel easy and even enjoyable. It genuinely felt like I was in good hands from start to finish. I'm so grateful for the experience and wouldn't hesitate to recommend them.
Michelle review on Google: Took in some gold bangles and a ring on behalf of my dad. Dealt with Michael at the V&A Waterfront branch. Excellent, prompt and professional service, and offered over R7k more than a local jeweller in my area. Paid into the bank account with immediate clearance. Highly, highly recommended.
Took in some gold bangles and a ring on behalf of my dad. Dealt with Michael at the V&A Waterfront branch. Excellent, prompt and professional service, and offered over R7k more than a local jeweller in my area. Paid into the bank account with immediate clearance. Highly, highly recommended.
Kyle Buitendag review on Google: Still trying to grasp what just happened. Had some excess gold items that my wife and I have not used or worn in many years. Little things like gold bands, toe rings and bracelets. Thought at best it was worth maybe R15k. They did the appraisal on each item in front of me and made me an offer of over R27k. A few minutes to do the paperwork, and in that time, the funds were transferred into my account. Nikita, you are an absolute pleasure to work with. Thank you for exceptional service. I cannot imagine I will use anyone else.
Still trying to grasp what just happened. Had some excess gold items that my wife and I have not used or worn in many years. Little things like gold bands, toe rings and bracelets. Thought at best it was worth maybe R15k. They did the appraisal on each item in front of me and made me an offer of over R27k. A few minutes to do the paperwork, and in that time, the funds were transferred into my account. Nikita, you are an absolute pleasure to work with. Thank you for exceptional service. I cannot imagine I will use anyone else.
Denisha Pillay review on Google: Excellent service. We were greeted by Shaun who was warm and welcoming and talked us through the entire process. An overall wonderful experience and would highly recommend.
Excellent service. We were greeted by Shaun who was warm and welcoming and talked us through the entire process. An overall wonderful experience and would highly recommend.
Duran Naicker review on Google: From the moment I walked in, treated me with courtesy and respect, making me feel comfortable and valued. Their professionalism was evident throughout the process. Everything was explained clearly and I felt confident in the transparency of the evaluation. I would highly recommend to anyone looking for a trustworthy and professional gold buying service.
From the moment I walked in, treated me with courtesy and respect, making me feel comfortable and valued. Their professionalism was evident throughout the process. Everything was explained clearly and I felt confident in the transparency of the evaluation. I would highly recommend to anyone looking for a trustworthy and professional gold buying service.
Ayesha Tovey review on Google: This was a wonderful experience. I did not have much of value, or so I thought. Gold Trust sent the courier to me and 2 days later I got a fantastic quote. It was worth every nerve whilst the parcel was in transit. Thank you to Daniel and Ray for the wonderful experience. Nice addition to my little pension. Thank you all at Gold Trust.
This was a wonderful experience. I did not have much of value, or so I thought. Gold Trust sent the courier to me and 2 days later I got a fantastic quote. It was worth every nerve whilst the parcel was in transit. Thank you to Daniel and Ray for the wonderful experience. Nice addition to my little pension. Thank you all at Gold Trust.
Rajan Pillay review on Google: Mandy at the Cresta Branch was thoroughly professional, explained the evaluation process, we received a good evaluation in comparison to other dealers. Monies was immediately transferred to our accounts and the whole process was quick and easy.
Mandy at the Cresta Branch was thoroughly professional, explained the evaluation process, we received a good evaluation in comparison to other dealers. Monies was immediately transferred to our accounts and the whole process was quick and easy.
Viloshnee Reddy review on Google: It was a pleasure to deal with Nikita at the Menlyn Maine office, from the first phone call until everything was finalised. She was so kind, friendly and patient and made sure she explained everything throughout the process. Payment was also efficient and we received the money in our account within minutes of the transaction being processed. Will definitely deal with Nikita and Goldtrust again.
It was a pleasure to deal with Nikita at the Menlyn Maine office, from the first phone call until everything was finalised. She was so kind, friendly and patient and made sure she explained everything throughout the process. Payment was also efficient and we received the money in our account within minutes of the transaction being processed. Will definitely deal with Nikita and Goldtrust again.
Cecil Van Zyl review on Facebook: Thank you very much. I appreciate it. God bless you.
Thank you very much. I appreciate it. God bless you.
Saras Sivlal review on Facebook: Thank you Gold Trust for your excellent service and professionalism.
Thank you Gold Trust for your excellent service and professionalism.
Hennie En Magda Jacobs review on Facebook: Nico and Daniel were outstanding to work with, they were both professional and really made me feel safe and secure. They gave me the best price and made the whole process easy. Thank you so much for your excellent service. This is definitely as your name trust with gold. Gold Trust.
Nico and Daniel were outstanding to work with, they were both professional and really made me feel safe and secure. They gave me the best price and made the whole process easy. Thank you so much for your excellent service. This is definitely as your name trust with gold. Gold Trust.
Alet Bekker review on Facebook: I can recommend Gold Trust as I sold all of my jewellery to them. And they are very professional.
I can recommend Gold Trust as I sold all of my jewellery to them. And they are very professional.
Linda Taljaard review on Facebook: Me too. Visited them today. Sold all my gold jewellery and left with the money reflecting in my account - very professional.
Me too. Visited them today. Sold all my gold jewellery and left with the money reflecting in my account - very professional.
Freddy Ehrke review on Trustpilot: Amazing Experience. Your professional approach made us feel valued and comfortable. In spite of the FNB Technical Difficulty that was experienced with the EFT payment, we were kept in the loop and we felt satisfied. I will recommend Goldtrust to any person who would want to do business.
Amazing Experience. Your professional approach made us feel valued and comfortable. In spite of the FNB Technical Difficulty that was experienced with the EFT payment, we were kept in the loop and we felt satisfied. I will recommend Goldtrust to any person who would want to do business.
Saskia Schuttenberg review on Trustpilot: Wonderful. A completely seamless process and the most knowledgeable and friendly assistance right from the get go. Would highly recommend using them!
Wonderful. A completely seamless process and the most knowledgeable and friendly assistance right from the get go. Would highly recommend using them!
Michael Duly review on Trustpilot: Very impressed. The entire process was simple, seamless, and professional. All members of the team were friendly and I was kept informed throughout the process. Best of all, the offer was very competitive and payment was instant. Very impressed.
Very impressed. The entire process was simple, seamless, and professional. All members of the team were friendly and I was kept informed throughout the process. Best of all, the offer was very competitive and payment was instant. Very impressed.
Varuschka Ramphal review on Trustpilot: Was super impressed with the tech they have on site, and the security is proper. Warm welcome and great service. Thank you so much. Will be back.
Was super impressed with the tech they have on site, and the security is proper. Warm welcome and great service. Thank you so much. Will be back.
Jayme Lee Moodley review on Trustpilot: The team were professional, friendly and kind. They took care of my items and gave me a good price. The office is neat and in a calm setting. Both Nico and Mandy were very helpful.
The team were professional, friendly and kind. They took care of my items and gave me a good price. The office is neat and in a calm setting. Both Nico and Mandy were very helpful.
Veneshini Naicker review on Trustpilot: Wonderful Service. Thank you Mandy, Daniel and team awesome service.
Wonderful Service. Thank you Mandy, Daniel and team awesome service.
Colette Lotz review on Trustpilot: Excellent experience. Mandy has been super helpful and I am very impressed with her service. She was incredibly fast and made the process smooth and hassle-free. I made use of their courier option without any cost. Thanks again, Mandy!
Excellent experience. Mandy has been super helpful and I am very impressed with her service. She was incredibly fast and made the process smooth and hassle-free. I made use of their courier option without any cost. Thanks again, Mandy!

Four guarantees. In writing.

01

Best Price Guarantee

Bring a written quote from any licensed dealer. We beat it.

  • 02

    No Obligation

    Hear the offer first. Decide second. Nothing signed until you say so.

  • 03

    Tested in Front of You

    We weigh and test everything where you can see it.

  • 04

    Instant EFT

    Payment in your account before you leave. Not end of day.

Visit Us

9 Locations Across South Africa

Tap a location to book a free valuation, use our free insured courier from anywhere in SA, or request a home visit (subject to availability).

Can't visit? We come to you.