Why Sell Your Chopard to GoldTrust?
Chopard sits in an unusual place in the luxury watch market. On one side, a serious in-house Manufacture (L.U.C) produces complications that compete with Patek Philippe and Lange. On the other, gem-set Happy Sport and Happy Diamonds pieces are valued on a combination of watch market and intrinsic precious metal and diamond content. Getting the valuation right means reading both dimensions.
At GoldTrust we inspect the watch, identify the reference, weigh precious metal cases, assess diamond quality where applicable, and build the offer in front of you. Every step is explained. If the offer does not work, the watch stays with you and there is no fee. If it does, payment via instant EFT lands during the visit.
GoldTrust is a licensed second-hand goods dealer, registered high-value goods dealer, accountable institution, and Jewellery Council of South Africa member.
Chopard Collections We Buy
- Happy Sport. The iconic moving-diamond collection, in steel, rose gold, and white gold. Various case sizes and bezel configurations.
- Happy Diamonds. The original floating-diamond concept, in dress and casual forms. Precious metal and gem-set variants.
- Mille Miglia. Motorsport-inspired chronographs, steel and precious metal. GTS, Classic, and anniversary editions.
- L.U.C. The high-complication Manufacture line. Perpetual Calendar, Quattro, Twist, Tourbillon, Lunar, and All-in-One. Strong collector interest, particularly for precious metal and limited editions.
- Imperiale. Dress-leaning ladies’ references with gem-setting options.
- Alpine Eagle. The 2019 integrated-bracelet sports collection, in steel, titanium, and precious metals.
- Ice Cube. Jewellery-collection references with distinctive cube motif.
- Classic and Classique. Dress watches across multiple generations.
What Affects Your Chopard’s Value
- Collection and reference. L.U.C pieces generally hold value better than Happy Sport and Classic references. Alpine Eagle has appreciated since launch.
- Precious metal and gem content. Rose gold, white gold, and yellow gold cases add intrinsic metal value. Diamond-set bezels, cases, and bracelets add stone value on top.
- Movement. L.U.C in-house calibres command a premium. Chronograph complications and Manufacture movements support stronger offers.
- Condition. Case geometry, dial originality, bracelet or strap condition, and movement health.
- Limited edition and anniversary status. Numbered editions, Mille Miglia commemoratives, and L.U.C limited pieces carry premiums when documented.
- Box and papers. Original presentation, warranty card, and certificate of origin support stronger offers, particularly on high-complication L.U.C references.
Box, Papers, and Service History
A full set Chopard includes the presentation box, outer box, warranty card, booklets, any spare links or straps, and the purchase invoice if available. L.U.C references typically have more comprehensive documentation including a dedicated chronometer certificate.
Watch-only is still sellable. The offer is lower than for a full set, particularly on L.U.C and limited editions where completeness really matters.
Service records from Chopard or authorised service centres are a positive. Gem-set pieces also benefit from recent inspection records confirming stones are secure.
Preparing Your Chopard for Valuation
- Do not polish the case. Particularly important on precious metal cases where over-polishing removes gold or platinum.
- Do not clean gem settings aggressively. A soft dry cloth is fine. Any deeper cleaning is best left to us to avoid loosening stones.
- Bring the full set if you have it. Box, warranty card, certificate, booklets, spare links or straps.
- Note anything non-original or repaired. Replacement dial, strap, or stones.
- Bring ID. Valid SA ID or passport for FIC compliance.
- Book an appointment at one of our offices across Gauteng, including Sandton, Pretoria, Centurion, Boksburg, Cresta, and Bedfordview. We also serve Umhlanga, Cape Town, and George . Home visits available in many areas by arrangement.
Inspection, reference identification, precious metal and gem assessment where relevant, offer, and payment all happen in one appointment.
Frequently Asked Questions


